Copywriting • Communications Strategy • Editorial • Creative Direction •
Copywriting • Communications Strategy • Editorial • Creative Direction •
I’m a writer, editor, and communications strategist. Everything has a story to tell, and I spend my time trying to make those stories a lot clearer and a little kinder. Good writing should make life easier. Empathy is everything, and a little curiosity and humor go a long way.
If I can make a corner of the internet or a moment in someone’s inbox more human, more delightful—I consider that a job well done.
Stuff I’m Good At:
Copywriting
Email & Web Copy
Voice & Tone
Editorial
Content Strategy
Creative Direction
Brand Identity
SEO
Persona Building
Social
Proofreading
UX Writing
Curious about my narrative work?
Check out my editorial portfolio.
Folks I’ve Worked With:
AAA / American Addiction Centers / American Crew / Biolab / Blinds.com / Boats Group / Buffalo Wild Wings / Carters / Celebrity Cruises / Coca Cola / Cox Communications / Digital Additive / Elevance / Elizabeth Arden / FleetCor / Fresh Market / Grammarly / Helzberg Diamonds / Hertz / IGN / Jaipur Living / Lowes / Mark Spain Real Estate / Nordstrom / Nordstrom Rack / Oldcastle / Revlon / SkipHop / Southern Linc / St. Jude / Travel & Leisure / The Homestead Atlanta / The Home Depot / The Obama Foundation / WeWork
Putting it in action:
Elevance Medicare Journey Strategy
That time I helped Elevance better understand their Medicare audience and built an enrollment journey based on their needs.
Email Strategy | UX Writing | Persona Building | Brand | Healthcare
Grammarly Weekly Stats
That time I helped Grammarly boost engagement through gamifying their Weekly Stats email & social assets.
Email | UX Writing | Strategy | Social | Brand | Tech
Hertz Transactional Overhaul
That time I reimagined Hertz’s transactional communications through outlined best practices, creating a seamless and user-friendly customer journey.
UX Writing | Strategy | Transactional | Optimization | Travel
Grammarly Business
That time Grammarly Business was introduced and I facilitated a strategic email acquisition and lifecycle program.
Email | UX Writing | Strategy | Brand | Tech
Celebrity Cruises Creative Optimization
That time my team scaled Celebrity Cruises' digital marketing with personalized content and optimized processes.
Email | UX Writing | Strategy | Optimization | Travel
The Homestead Atlanta Brand & Communications
That time I created The Homestead Atlanta’s brand identity, voice, and website to drive its growth and community engagement.
Branding | Web | Email | Social | Content | Non-Profit
Obama Foundation Preference Center
That time the Obama Foundation sought guidance on their preference center updates to improve the experience and capture relevant data.
Email | Pref. Management | Personalization | CRM | Non-Profit
Vacoda Software Platform Launch
That time I led an omni-channel campaign for Vacoda, showcasing the capabilities of the software and driving awareness across diverse audiences and media.
Omni-Channel | Strategy | Product Launch | SaaS | Tech
Nordstrom Rack Creative Strategy
That time my team boosted Nordstrom Rack’s email engagement and conversions with meaningful one-to-one content.
Email | Strategy | Personalization | Optimization | Retail
Elizabeth Arden Subject Line Optimization
That time I helped Elizabeth Arden boost email engagement amid industry changes by crafting data-driven subject lines and copy.
Email | Strategy | Subject Line | Optimization | Retail
Get In Touch:
Want to talk about ways I could tell your brand’s story? Interested in my epic recasting of classic films with an all-Muppet ensemble? Either way, let’s chat!